News from Brainstorm Creative
Brainstorm recently conducted a Gallup Strengths coaching session for the senior directors of the Learning & Performance team at Amgen. Each team member was individually coached one-on-one prior to the session and then we spent the day taking them through the fundamentals of Clifton Strengths, the neurochemistry of conversations and several group interactive sessions. The group was extremely responsive and went away with a new found appreciation for the power of Strengths-based coaching.
Katy Perry surprised the 2,500 + First Responders with a four song opening set at the Kick Ash Bash
Kick Ash Bash gratitude event honored first responders while raising much needed funds for emergency equipment and relief efforts in the wake of the Thomas Fire and subsequent January 9 Debris Flow, which claimed 23 lives and destroyed hundreds of homes. One805 treated nearly 4,000 guests to an exciting lineup of live musical performances by Katy Perry, Alan Parsons, Kenny Loggins, David Crosby and the Sky Trails, David Foster, Katharine McPhee, Dishwalla, The Sisterhood Band, Glen Phillips, Steve Vai, Richard Marx, Wilson Phillips, and Robby Krieger of The Doors, playing music on The Doors 50th Anniversary. Dennis Miller and Michael Keaton served as the master of ceremonies.
Transitioning at nightfall to "The After Bash", David Crosby led the evening line-up
As Show Producer, Brainstorm's Creative Director, Kirsten Cavendish booked all the talent and directed the show, working closely with Alan Parsons, Musical Director and Mick Treadwell, Stage Manager. Richard Weston-Smith headed up marketing and communications, collaborating with Blaze PR to facilitate multiple pre-event radio and TV interviews and attract worldwide press coverage. The event was picked up by Good Morning America, Inside Edition, ABC News, Time and CNN online, the Chicago Tribune, LA Times, Entertainment Tonight, Billboard and the British press, garnering a total of 290 million impressions. Brainstorm additionally designed the logo, the website and managed all social media, producing dozens of videos to promote the event, including celebrity shout-outs to the First Responders from Rob Lowe, Jeff Bridges, Billy Crystal, Olivia Newton John, Whoopi Goldberg and Jimmy Messina.
Despite having as many as fourteen performers and 10 hours of non-stop music and entertainment, the event was only six weeks in planning and pre-production. Brainstorm's show design, production and management skills were central to the successful execution of the show. The event raised over $2 Million for new equipment for First responders and assistance to the victims.
Postmates is a San Francisco based logistics company that operates a network of couriers who deliver goods locally in 18 cites and 100 metropolitan areas across the US. Brainstorm was recently selected to undertake an important fast-turnaround project for Bastian Lehmann, CEO. That's all we can tell you, but it was fun and we are proud to be able to call Postmates one of our clients!
Following a massively successful launch in early 2017, MOXI has asked Brainstorm Creative to help craft their creative marketing strategy for a second year. Visitors in year one dramatically exceeded expectations and year two requires a fresh creative approach to keep ticket numbers high and begin to advertise over a wider area. We look forward to another exciting creative collaboration with MOXI.
The web-spot that Brainstorm created for Dallas-based mobile security provider Zimperium, has won a 2017 Telly Award as well as a coveted Summit Marketing Effectiveness Award. The combination of a Summit MEA and a Telly is especially gratifying because they recognize and honor both our strategic marketing expertise and our exceptional creative execution. Selected out of entries from 13 countries worldwide, it is exactly this winning combination that brings clients back to Brainstorm time and time again. Hooray!
On the sad demise of the game-changing brand, Virgin America, we at Brainstorm Creative are inestimably proud to have had them as a client for many years. From the very first air-to-air shoot of an Airbus for their launch in 2007 - iconic footage over the Golden Gate Bridge that is still used to this day - to traveling all over the US filming passengers, crew, in-flight and on the ground to capture the spirit of the airline in 2015. It's been a wonderful ride Virgin America, and we have loved flying with you.
View from the cockpit of the camera plane as we do a flay past over Yosemite.
Our favorite shot - so unusual - the wing tank of our Lear Jet in the foreground
Kirsten Cavendish and aerial D.P. Phil Pastuhov shooting with the snorkel-cam aboard the Lear
Our esteemed client, the inimitable Gareth Edmondson-Jomes, inside the Airbus before take-off.
Shooting at Newark in a snowstorm.
Richard Weston-Smith in the cockpit at San Francisco
Brainstorm's crew filming an interview at 30,000 over Colorado.
After twenty years of hard work by a dedicated group of volunteers, MOXI, the Museum of Exploration and Innovation, is ready to launch on February 25th! Brainstorm has provided overall launch strategy, messaging, print advertising, Radio and a 30 second spot that will pay on regional television as well as cinema theaters and multiplexes throughout the central coast. The spot, directed Brainstorm's award-winning director, Kirsten Cavendish, demanded multiple days shooting as exhibits were completed and the space was available, including high speed photography and elaborate lighting.
A Roof With A View
